Find out more about/book your place on our Online Marketing and Social Media workshops to help you understand how it works.
Introduction
Over 500 million people use Facebook on a daily basis, of which 40,000 are over the age of 40 and within 10 miles of Leicester. Over 28% of the World’s population uses the Internet, and 42% of UK consumers buy something Online at least once per week. Can you afford not to know more about this marketing channel for a positive influence on your business growth?
Workshop Overview
Online Marketing is a large area, with the Industry growing every single day. For business owners, getting to grips with a solid understanding of the Internet, and how it can benefit their business, is often a daunting task. This Workshop provides Business Owners and Senior Managers with firm foundational knowledge of: How an Online Presence fits together, what Search Engine Optimisation actually is (and when and why you’ll need it), what Social Media is (and how to use it in house and measure results), and under-pining all of this, how to use Web Site Analytics software to ensure visitors to your web site are going to complete a purchase or new business enquiry.
What Makes Our Workshop Different?
Rather than a passive seminar where you’re ‘talked at’, our Workshop provides activities and group involvement to help you better understand and position your business on the Internet. We present you with comprehensive insights into Online Marketing and Social Media, supported by actionable points, delivered in plain English, that you can immediately begin to implement once back in the office. All materials presented on the day are available for download straight after, too. This is why we think you’ll rate our Workshop highly.
Online Marketing Facts and Figures
Ultimately your business wants customers, so what growth are we expecting to see in the use of Online purchasing?
- IMRG and Capgemini predict that the UK Online retail market will grow by 110% in the next decade, reaching £123bn by 2020. [link]
- Overall, UK households were predicted to spend over a fifth (22%) of their Christmas budget Online in 2010, totalling £11.5bn over the festive season. [link]
- 42.6% of UK consumers buy something Online at least once a week, and the average Online spend per shopper is £71 per month. [link]
Your Workshop Leaders
The individuals leading this Online Marketing Workshop are:
Aaron Yates. MD, Berea Associates Ltd.
Andy Larkum. MD, ADL Consulting Ltd.
Who Is This Workshop For?
Our Online Marketing and Social Media Workshop is for Small to Medium Sized Business Owners and Senior Managers who would like a better grasp of how to market their business on the Internet to increase their revenue.
Online Marketing Workshop Structure
09:30: Arrive. Drinks are served and you’re introduced to the speakers and Workshop leaders.
09:45: Session 1. An introduction to Online Marketing and Search Engine Optimisation (SEO).
11:00: Break. A 30 minute refreshment break with Tea and Coffee for questions and open group networking.
11:30: Session 2. Your second session will cover Social Media, Web Site Analytics and Content Strategies.
12:45: Q&A. The Workshop concludes with 15 minutes available for questions and open networking.
13:00: Depart. You’ll leave empowered with a strong understanding of Online Marketing and Social Media.
Next Workshop Availability
Wednesday 8th June, 09:30-13:00
Hinckley Island Hotel, M69/A5 [click for map]
Limited Places Available.
Wednesday 6th July, 09:30-13:00
Hinckley Island Hotel, M69/A5 [click for map]
Limited Places Available.
Wednesday 20th July, 09:30-13:00
Hinckley Island Hotel, M69/A5 [click for map]
Limited Places Available.
Workshop Pricing
£149+VAT per delegate. This is fully inclusive of Hot drinks, Biscuits, Open Networking, Car Parking and Workshop resources. Places are always limited as we ensure small group sizes to ensure you get the best from the event. A £50 non-refundable deposit is required to reserve attendance. The full sum payable no less than 2 weeks prior to the Workshop otherwise your place will be forfeit. Reserve your place at our next Workshop →