Search engine optimisation, (also known as SEO, or web optimisation) is the process of improving your websites rankings in the ever-changing world of the search engines. With an ever-increasing number of people searching for products online, staying “top of the tree” so far as search-engines are concerned can be the difference between success and failure.
It is important to understand the difference between pay-per-click advertising (PPC), and organic SEO. Many companies promise to put your website on the front page of Google, and will do so simply by managing a PPC campaign on your behalf. This works, but can be very expensive, and once the money runs out, your site, unless it has been SEO’d, will disappear from the search engines again.
Organic SEO, on the other hand, will help your website climb the search engine rankings on a far more permanant basis. With ongoing maintenance, your website can continue to improve, putting you in an ever-strengthening position to bring in increasing levels of business.
We offer a website optimisation service to both clients with existing sites, and to all new sites we develop. For further information, why not call us on 07515 100 279, or email us via the contact us page.